“We were very impressed with Sloan’s approach. He came to our home and developed a sense of passion for the property. He used that to conduct the auction with real heart, drawing on the emotional aspect. Focusing on his feel for the place, he challenged the bidding parties to pull out a little bit extra and come up with the best possible price.
"Before the auction, Sloan explained the worst-case scenario, the best-case scenario and covered his action plan. That took the edge off the day. He was not unrealistic or cocky. He reassured us that we had the power to walk out at any time, and there was no way he was pressuring us to make the sale.
"They were selling on our behalf. We weren’t a number or on a conveyor belt. It was a pleasant experience, where we felt valued as a customer.”